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Market Study

Is there a need for the products/services/technology? What is the probable market for the product/service? Where is the market located? Which mix of products and services will find the most acceptability and be the most likely to generate sales? What distribution and sales channels are available? What costs will be involved? Who is the competition.
Check on Economic Policies

The general economic direction in India is toward liberalization and globalization. But the process is slow. Before jumping into the market, it is necessary to discover whether government policies exist relating to the particular area of business and if there are political concerns which should be taken into account.

It quite important and necessary for any organization to plan its entry in a very structured manner.

One should have a proper planning and implemented in the right structured manner:

- Business Assessment, comprising of

+ Environmental Assessment
+ In Depth understanding of the business environment i.e. Market size, Demand drivers, Competition, Customers, Pricing etc.
+ Understanding of the key factors impacting entry

 

- Business Strategy

+ Framing key strategic decisions and developing strategic options
+ Valuation of each Strategic option and recommendation for the best option
+ Partnership Strategy (JV, Acquisition, Greenfield etc.)
+ Understanding the key risk and opportunity drivers
+ Business Plan with P&L, Cash Flow and Fund flow analysis.

 

- Identify the right partners
+ Agreement on the expectations from partnership
+ Develop criteria for partner selection
+ Identify prospective partners
+ High level organization analysis
+ Shortlisting partner candidates
+ Due diligence of management capabilities
+ Legal & Financial Due diligence
+ Develop a win-win offer for the partners

 

- Business plan
+ Business Road map and milestones
+ HR Strategy for India
+ Purchase, Marketing and Sales Strategy
+ Taking the facts of Custom, excise duties and VAT/Local Sales Tax, Central Sales Tax etc.
+ Consideration of the labour law and other related laws and government regulations.

 

- Creation of the company by way of JV/Collaboration/Acquisition etc.
By: tanuj On Tuesday, 01 June 2010 Comment Comments( 0 ) Hits Views(281)
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